Digital Marketing
- Fee on request
A working course in digital marketing for people responsible for bringing in customers — covering strategy, the main channels, and how to tell what is actually working.
It is built around doing the work: planning a campaign, writing for each channel, setting a budget, and reading the numbers afterwards.
What you will cover
- Digital marketing strategy and audience
- Search engine optimisation
- Paid search and social advertising
- Social media and content marketing
- Email marketing and automation
- Analytics, attribution and reporting
- Budgeting and measuring return
Delivery
- Online
- On-campus
- Hybrid